In 2025, building a website is more than just creating an online presence: it’s about providing excellent user experiences with handling business growth and staying ahead of the competition. The platform you select for building your website can notably influence your success whether you’re a creative professional either a business owner or a hobbyist.
Among the top rivals in the website building industry, Webflow and Wix continue to control the market with their precise offerings. Both platforms guide you to build outstanding websites, but they serve different audiences and skill levels. So, Webflow vs. Wix: which is better in 2025?
This detailed comparison guide will show Webflow vs. Wix, comparing their top features , pricing, and more. So that you can make an informed decision according to your website needs.
What is Webflow?
Webflow is a worldly and professional-grade platform tailored for users who want premium customization, hassle-free workability, and creative freedom. It consists of the power of a visual design tool, a CMS (Content Management System), and web hosting in one ideal environment. Webflow allows designers and developers to create fully responsive, interactive, and high-performance websites without requiring to write code; though custom coding is an option for those who wish for even more control.
Key features of Webflow
Advanced design tools: Provides full creative freedom and allows users to dominate every single feature of their site, from typography to animations.
CMS capabilities: ideal for dynamic content like blogs, portfolios, and product catalogs. These types of content can be easily managed through an easy-to-use interface.
Interactions and animations: add professional-grade animations and interactions to your newly built website for an advanced and engaging user experience.
Responsive design: Webflow confirms that your site looks excellent on any device and it will automatically adjust for desktops or tablets and smartphones.
E-commerce solutions: create and manage online stores with customizable checkout experiences with inventory management and hassle-free payment integrations.
What is Wix?
Wix is one of the most renowned website builders for beginners and small business owners. Its user-friendly and drag-and-drop interface helps anyone to build a website so fast without requiring any technical knowledge. Wix offers a precise set of tools and templates to make it suitable for users who want to prioritize simplicity and speed.
Key features of Wix
Drag-and-drop editor: automatically create websites by dragging elements (such as text boxes and images) into place.
Template library: explore hundreds of professionally designed templates organized for different industries starting from restaurants to photography.
App market: Maximize your site’s functionality with apps for booking, marketing, and more.
SEO-friendly tools: Optimize your website for search engines with easy-to-use SEO tools that help you with best practices.
E-commerce capabilities: rapidly set up an online store with tools handling products, accepting payments, and monitoring orders.
Comparison between Webflow and Wix
Let’s break down the comparison between Webflow and Wix across key areas:
1. Ease of use
Webflow: tailored for professionals, and Webflow has an elevated learning curve. Its interface is the same as design tools like Adobe XD or Sketch. And it may feel overwhelming to beginners. But if you can master it once, Webflow delivers unparalleled creative freedom.
Wix: Wix’s drag-and-drop interface is one of the most effortless to use. Anyone can build a working website within hours with its beginner-friendly design and step-by-step guides.
2. Design and customization
Webflow: Provides huge creative possibilities including more than 1,500 business, portfolio, and blog templates and more than 1,500 free HTML5 responsive website templates with complete control over every design element. You can create custom animations, make authentic layouts, and make pixel-perfect designs.
Wix: Offers more than 900 free HTML5 templates that are previously designed, and you can customize them according to your needs. While you can modify designs, it doesn’t provide the same level of detail or flexibility as Webflow offers.
| Source: LitExtension |
3. Features and Functionality
Webflow: Webflow is packed with professional-grade tools, and it supports dynamic content with its CMS, premium animations, and scalability for complex projects. It’s perfect for agencies or large-scale businesses.
Wix: Wix always focuses on simplicity, offering crucial features like blogging, forms, and apps for different functions. But it lacks the modern facilities of Webflow. That’s why it’s considered as a beginner-friendly website builder.
4. Pricing
Webflow: Plans start at $14/month for basic websites. It can go up to $212/month for advanced and e-commerce websites. The pricing represents its premium and professional-grade features.
Wix: starts $16/month for basic and it can go up to $59/month. Wix comes with a range of budget-friendly options customized for personal or small business websites. Especially, its pricing is more approachable for beginners.
| Source: Forbes |
5. SEO and performance
Webflow: known for clean and semantic code with fast loading speeds. Webflow is ideal for SEO-focused users as it features advanced control over meta tags with alt text and page structure.
Wix: offers advanced SEO tools that help beginners with optimization. It doesn’t deliver the same level of technical depth as Webflow while it’s excellent for small websites.
6. E-commerce capabilities
Webflow: Customized for extensible online stores. Webflow provides premium features like custom checkout designs with product filtering and flawless payment gateways.
Wix: best fit for small- to medium-sized businesses or online shops. It’s easy to build and manage but lacks the extensive features needed for large businesses.
7. Security
Webflow: Confirms high-quality security with SSL encryption and two-factor authentication with automatic updates.
Wix: Offers secure hosting, SSL certificates, and regular security updates.
Both platforms are concerned about user safety.
8. Backup and restore
Webflow: Provides manual version control and allows users to go back to the previous version any time they want.
Wix: Comes with automatic backups with an easy restore process and makes sure users’ mental peace is preserved, especially for beginners.
| You need to know: As of november 2024, Webflow holds a 3.8% mindshare in the Web Hosting Services category. And this percentage reflects a smaller user base, but it’s growing gradually. In contrast, Wix holds a 12.2% mindshare in the same category that indicates a strong presence in the market. Source: PeerSpot |
Which platform is best for you?
If you’re in confusion about Webflow vs. Wix, which will be the best website builder for you? I have some tactics to follow. Here’s how to decide:
Choose Webflow if:
- You’re a designer, developer, or agency looking for premium tools and extensive features.
- You want full creative control over every element of your website.
- You’re handling a complex or large-scale project that needs professional-grade features.
Choose Wix if:
- You’re a beginner or a small business owner looking for a user-friendly platform.
- You want to build a professional-looking website so fast with less effort and minimal tech knowledge.
- You prioritize affordability and simplicity over advanced customization.
Final thoughts: Who wins in 2025?
In the battle of Webflow vs. Wix: which is better in 2025? Both Webflow and Wix shine in their own ways. Webflow is the supreme choice for professionals looking for a platform that comes with a balance of creativity, scalability, and technical decision. On the contrary, Wix is the go-to choice for beginners and small business owners who want natural and affordable solutions.
If you’re exploring Wix, one of the critical steps is selecting the right template to match your needs. To simplify this process, check out How to Choose a Template for Your Website in Wix in 2025 for valuable insights and tips on getting started.
The real winner depends on your specific requirements. If you’re concerned about design freedom and scalability, go for Webflow undoubtedly. But, if you prioritize simplicity and have budget issues, Wix is your ideal bet.
So, the valuable suggestion is to take advantage of free trials and explore both platforms in detail for up to 14 days. Then find your perfect fit. Decide wisely and take your online presence to the next level in 2025!